About
Mark Woolsey Brand Consulting is a premier independent brand consultancy based in Encinitas, California (est. 2008) whose mission is to bring game-changing athletes, next level creative, and compelling content to unlock the power of sports to build awareness, emotion, and accelerate revenue growth.
Mark thrives on collaborating with others and helping elevate brands through engaging personalities and powerful storytelling. The brand consultancy specializes in 1) athlete strategy, recruitment, negotiation, management 2) brand strategy, creative development, and commercialization across all consumer touch points.
His background is from the sports and fitness apparel and footwear industry leading brand marketing for NIKE, AND1 Basketball, DC Shoe Co., and Wunderman Cato Johnson - the in-house sports marketing agency for Miller Brewing Company. And then launching his independent brand consultancy in Encinitas, California 18 years ago working with iconic brands from a range of industries - Quiksilver, Quiksilver Women’s, Roxy, Billabong, GoPro, Ford, Olay, ESPN, NBC Universal, Big Star Denim, Callaway Golf, Airstream, Paul Mitchell, John Frieda, Sun Bum Sun Care, Designer Nutrition, Saxx Underwear, KUT From The Kloth Denim, A Sunny Space Media Company, Peter Grimm Headwear, CERIA Brewing Company, Out Of The Woods Carry-Alls, Wild West Apparel X National Parks, BN3TH Underwear, VUORI Apparel.
Brand Showcase - Roxy X Ford / Kelia’s Oahu
The story begins with Roxy professional surfer and photographer Kassia Meador fresh off a flight from Venice, California to Oahu where she catches a ride with teammates Brazilian surfer and Sports Illustrated model Bruna Schmitz and Honolulu native and World Longboard Champion Kelia Moniz for a week long mind blowing adventure. The girls’ explore the island’s mountains and waves capturing rarely seen images while on Kassia’s editorial photo assignment covering Kelia’s favorite go-to spots and hidden gems while touring in their Ford Fiesta.
Roxy and Ford campaign and partnership was initiated, negotiated, directed and executive produced by Mark Woolsey. The 5 episode digital series included network TV, online, social media, national magazines and retail activation.
