Welcome to the world of Peter Grimm, a modern lifestyle headwear brand that makes headwear for True Characters. This season’s capsule collection and lookbook are inspired by Southern California’s iconic Cardiff-by-the-Sea, Cedros Design District and Olivenhain’s Rocking Horse Ranch. The brand has been an innovator in the industry for over 30 years and was born on the beaches of Southern California with a young, ambitious entrepreneur named Peter Grimm who created the original California Lifeguard Hat selling them from the trunk of his car.
Creative Director & Executive Producer Mark Woolsey, Photographer Blue Wesley.
